American Consumers Face a Tomato Cliff (English and Spanish Versions)

NOGALES, AZ – January 24, 2013 – A new pricing study finds that American consumers are facing a “tomato cliff” that will result in huge premiums for fresh tomatoes at the supermarket, or else they will be forced to go without fresh tomatoes, if the U.S. terminates a trade agreement with Mexico at the request of a group of Florida growers. 

If Mexican tomatoes are forced to withdraw from the U.S. market, prices for popular varieties such as hothouse tomatoes on the vine would double from national average of about $2.50 a pound to nearly $5 a pound, and grape tomatoes would rise to nearly $5.50 a pound, according to an economic impact analysis by the Nielsen Perishables Group for the Fresh Produce Association of the Americas (FPAA). 

“A ‘tomato cliff’ is fast approaching,” said FPAA President Lance Jungmeyer. “For all practical purposes, time is running out for the U.S. Department of Commerce to reach an agreement with Mexican growers on the floor price for imported fresh tomatoes.”  Click link to read the release in English or Spanish.

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